Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web paSearch ge to users of a web search engine.
SEO Course Syllabus
History of Search & Introduction to SEO
- Evolution & Growth of Search Engines
- How Google Work’s – Basics of SEO
- Periodic Table of SEO success factors
On-Page Best Practices
- Basics of HTML
- URL, Meta Tags, Title, H1, Images
- Crawling: XML & HTML Sitemaps, Robots.txt
- Achor text, Internal linking
- Tools: Google Search Console, Bing Webmaster, Google Analytics setup
Keyword Research & Competitive Analysis
- Keyword Planner tool (Search volumes, Competition, Business priority)
- Mapping keywords to website pages
- Competition Analysis
SEO Friendly Design & Architecture
- Thinking before designing a website (goals, strategies & measurement models)
- Mobile responsive / adaptive design
- Importance of HTTPs
- Site schema (rich snippets) & architecture
Technical Website Optimization
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
- Broken links
- Canonicalization
- 301 redirects
- Custom 404 Error pages
Link Building
- Content marketing basics & its importance
- Directory submissions
- Local listings
- Niche backlinking via influencers & articles
- Social bookmarking
- Press Release optimization
Social,Local,Mobile (SoLoMo) SEO Strategies
- Social Media backlinking (Qoura, Twitter, LinkedIn, Facebook, Google+, Pinterest)
- Online Reputation Management & Influencer outreach
- Local SEO (Schema for addresses, local keywords, local websites)
- Mobile SEO best practices
SEO Site Audit
- On-page & Off-page audit strategy
- Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools
- Audit Report
Algorithm Updates
- Search Algorithm overview
- Panda
- Penguin
- Hummingbird
- Keeping track of algorithm updates
SEO Tracking
- Tracking ranks (Webcam)
- Google Analytics Custom Reports
- Creating your custom dashboard
The Future of SEO
- Voice search
- Augmented & Virtual Reality
- Wearable devices & latest tech
- Semantic web
SEO Career Paths
- SEO
- Backlink Builder ( Influencer Manager / Outreach)
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