The only industry which produced jobs, in current scenario, when most of the companies are removing Employees, this sector produced more than 20 lac jobs. Yes, we are talking about Digital marketing today,
While surfing the internet, you come across various things like some cool and funny memes, sometimes useful sometimes irritating ads, some viral videos, some amazingly written blogs, mobile apps, etc. Do you ever wish of creating any of these? If your answer was in affirmative then congrats you have made your career choice and that is Career in Digital Marketing
What Is Digital Marketing ?
Marketing Guru Philip Kotler once said
“Market your product service at the place where is the customer is looking for or available”
SEO Strategist Sumit Sharma said
“If your business is not online, slowly your brand will be out of the Business. Digital Marketing is also necessary to stay in competition”.
Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Scope Of Digital Marketing
Over the last few years Digital Marketing in India has witnessed an exponential growth and by the end of the year, 2020 it is expected to generate over 20 Lac jobs per year.
4 Reasons to choose career in Digital Marketing
- Huge job opportunity
- Higher Pay
Huge job opportunity
In today’s time when job opportunities are shrinking digital marketing has produced over 8lakh job opportunities. Digital marketing is reliable, influential, user engaged and measurable. Digital marketing is the magic tool for brands and businesses. As more and more entities join the online bandwagon for a wider market-reach, the job opportunities in digital marketing are ever-growing. Unlike other sectors of employment, this arena is an all-season field. It’s too inviting to turn a blind eye, folks.
Digital marketing industry celebrates a very open culture. With skills and tools knowledge advancement, empiricism holds a big portion and that pushes you up for being the next level of the marketer. There is umpteen numbers of sub-branches within the digital marketing field such as SEO analyst, Social media marketing executive, online reputation management executive, digital marketing manager, PPC specialist and so on. And so is the remuneration package range.
Digital marketing profession is one of the highest paid job profiles. Google says, the national average salary of the senior digital marketing manager is $95,455 and that in India is Rs 447, 356. Additionally, the average pay tends to defy the principle of gravitation – ever on the rise – by at least 35% YOY.
60% of professionals consider that certification led them to a new job. Hence it is ideal to join a digital marketing institute to get certified and grasp marketing tools and techniques of experts. We have some good names in Digital marketing in Delhi like W3Developers Digital media Agency where one can learn SEO, SMO and lead generation. MSME certified institutes like W3Developers are helpful in expanding their own small & Medium scale start-ups.
Major Roles in Digital Marketing
- Digital Marketing Manager or Digital Director
- Web Developer & Web Designer
- Social Media Executive and Social Media Manager
- SEO Executive/Expert
- PPC/SEM Expert
- Content Marketer
Digital Marketing Manager or Digital Director
You can say that this is one of the highest position in the field of Digital Marketing. To attain this position one must atleast have 5-7 years of experience in Digital Marketing. The Digital Marketing Manager/Director looks after the overall marketing development devising strategies that will drive more traffic, undertaking digital marketing campaigns, making improvements in website and updating it regularly etc.
Web Developer & Web Designer
Social Media Executive and Social Media Manager
Job in social media is one of the coolest jobs but don’t mistake it for only Tweeting and Facebooking, there is more to it. As a social media executive/manager you are required to keep a check on the latest social media trends and plan strategies accordingly, co-ordinate with the content team and client servicing team on regular basis, creating quality content or video etc. Knowledge about all the social media platforms and a lot of creativity are a must for this job role.
A well-designed website will be of no use if the company does not have people who can promote it and thus the company hires SEO executives who make sure that the company’s website is all over the web. SEO executives are responsible for getting traffic on the website and improving the Google rankings. They have to make sure that the content on the website is search friendly, conduct keyword research, research about SEO tools, build sitemaps and submit them etc.
The sometimes useful and sometimes irritating ads that we mentioned above are created by these people. They generate a lot of leads for the company and therefore there is a great demand for PPC professionals. As a PPC/SEM expert, you are supposed to manage PPC keywords, split ad groups, refine landing pages, generate reports, provide suggestions for ad copies and graphics, etc.
If you think that you can write better than what is already there on the web then you are perfect for this role. Responsibilities of a content marketer include creating content that has all the qualities of going viral, making sure that the content is promoted well through SEO, coordinating with other teams and incorporating their inputs in content, following content trends, etc. To get into content marketing you will need an impeccable knowledge of the English language along with a lot of creativity.
There are many other roles or designations in Digital Marketing that depend upon the company and their requirements. Some of them are:
Email Marketing Manager
Digital Agency Account Director
How much will I Earn?
This is very basic question which is asked like how much secure is my job, how much will I earn? So, the Answer is you can earn as much as you want. Like an employee, like an employer, like a free lancer; you have ample opportunities to meet your goal.
So don’t wait more and take your first step towards Digital Marketing